Copy Talk

A Eulogy for Jingles

Remember jingles?

Of course you do. That was the whole point. They’d wiggle into your ears and stay lodged in your brain for days on end. Years, in some cases. They were catchy, often to the point of sheer annoyance. Hate away, but there was no forgetting. They were that ubiquitous, that insidious, that good.

And now? They’re nowhere. They’ve been replaced with a sleeker, more subtle style of messaging. No more bouncy piano music or upbeat singers. No one needs a phone number sung out loud to them, repeatedly, during every commercial break, ever.

(If you’re here for the eulogy for commercial breaks, please come back for the afternoon service. Thank you.)

Jingles, from short phrases to ambitious minute-long songs, have become relics of another time:

  • Pizza in the morning, pizza in the evening, pizza at supper time. When pizza’s on a bagel, you can eat pizza anytime. (Just kidding, ❤ Diabetes).
  • The best part of waking up is Folger’s in your cup. (Also being alive another day, but whatever.)
  • Oh, I’d love to be an Oscar Mayer wiener. That is what I’d truly like to be. (Dream bigger, kid. The future is in STEM careers.)

When I asked people on Twitter what their favorite jingle was, the answers were entirely local. Knowing these tunes tie you to a certain place at a certain time. In this case, the place is Chicagoland and the time is the 90s.

Jingles may be dead, but jingle nostalgia is alive and well.

A long-time Chicago classic, recommend by @raedances: Empire carpet, folks.

 

Not sure anyone but @arbolito likes this Feldco jingle. But hey, catchy is as catchy does.

 

And to wrap up the Chicago collection, @elizab_williams calls out this punny tune from Gerber Collision.

 

So, here’s to you, jingles. You may have been left to the local markets, replaced nationally with product placement, brand sponsorships and native advertising. But regardless, you shall never be forgotten. Not because we don’t want to forget, but because we’re neurologically unable.

Plop, plop. Fizz, fizz. Oh, what a relief it is.

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